Trade show ROI
Booth, travel, staff: what each lead costs and what the event brings in.
How it works
Total cost = sum of items. Cost per lead = cost / leads. ROI = (customers × value − cost) / cost.
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Booth and registration4500
- Travel, hotel, meals2200
- Staff cost3000
- Materials and giveaways900
- Qualified leads85
- Lead → customer rate (%)12
- Average customer value (margin)1800
you get:
- Event ROI73 %
- Total cost€10,600.00
- Cost per lead€124.71
- Expected customers10.2
Frequently asked questions
How does the “Trade show ROI” tool work?
Total cost = sum of items. Cost per lead = cost / leads. ROI = (customers × value − cost) / cost.
What do I need to enter?
Just fill in: booth and registration, travel, hotel, meals, staff cost, materials and giveaways, qualified leads, lead → customer rate. The result updates as you type.
Can you give an example?
Booth and registration: 4500; Travel, hotel, meals: 2200; Staff cost: 3000; Materials and giveaways: 900; Qualified leads: 85 → Event ROI: 73 %; Total cost: €10,600.00.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.