Business & pro

Profitability: ROE, ROA and net margin

What shareholders' money and the company's assets earn.

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How it works

ROE = profit / equity. ROA = profit / assets. DuPont breakdown: ROE = net margin × asset turnover × leverage.

Results are for guidance only and do not replace professional advice.

Worked example

With the default values:

  • Annual net profit85000
  • Revenue1200000
  • Equity400000
  • Total assets950000

you get:

  • ROE (return on equity)21.3 %
  • ROA (return on assets)8.9 %
  • Net margin7.1 %
  • Asset turnover1.26 ×

Frequently asked questions

How does the “Profitability: ROE, ROA and net margin” tool work?

ROE = profit / equity. ROA = profit / assets. DuPont breakdown: ROE = net margin × asset turnover × leverage.

What do I need to enter?

Just fill in: annual net profit, revenue, equity, total assets. The result updates as you type.

Can you give an example?

Annual net profit: 85000; Revenue: 1200000; Equity: 400000; Total assets: 950000 → ROE (return on equity): 21.3 %; ROA (return on assets): 8.9 %.

Is this calculator free, and is my data private?

Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.