Subscriptions: MRR, ARR and churn
Monthly and annual recurring revenue, and subscribers in 12 months given your churn.
How it works
MRR = subscribers × average price. ARR = MRR × 12. Average lifetime = 1 / churn. Each month: subscribers × (1 − churn) + new ones.
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Current subscribers420
- Average price per month19
- New subscribers per month45
- Monthly churn (%)4
you get:
- MRR (monthly recurring revenue)€7,980.00
- ARR (annual)€95,760.00
- MRR in 12 months€13,167.75
- Average subscriber lifetime25 months
Frequently asked questions
How does the “Subscriptions: MRR, ARR and churn” tool work?
MRR = subscribers × average price. ARR = MRR × 12. Average lifetime = 1 / churn. Each month: subscribers × (1 − churn) + new ones.
What do I need to enter?
Just fill in: current subscribers, average price per month, new subscribers per month, monthly churn. The result updates as you type.
Can you give an example?
Current subscribers: 420; Average price per month: 19; New subscribers per month: 45; Monthly churn (%): 4 → MRR (monthly recurring revenue): €7,980.00; ARR (annual): €95,760.00.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.