Maximum discount you can give
How far can you cut the price without going below your minimum margin?
How it works
Floor price = cost / (1 − minimum margin). Maximum discount = 1 − floor price / current price.
Results are for guidance only and do not replace professional advice.
Worked example
With the default values:
- Selling price250
- Unit cost140
- Minimum margin (%)25
you get:
- Maximum discount25.3 %
- Floor price€186.67
- Current margin44 % (€110.00)
- Maximum discount amount€63.33
Frequently asked questions
How does the “Maximum discount you can give” tool work?
Floor price = cost / (1 − minimum margin). Maximum discount = 1 − floor price / current price.
What do I need to enter?
Just fill in: selling price, unit cost, minimum margin. The result updates as you type.
Can you give an example?
Selling price: 250; Unit cost: 140; Minimum margin (%): 25 → Maximum discount: 25.3 %; Floor price: €186.67.
Is this calculator free, and is my data private?
Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.