Business & pro

Selling price from target margin

What price to charge to get the margin you want, before and after VAT.

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<iframe src="https://calc.hod-group.com/embed/?hodtool=sellprice&amp;hodlang=en" title="Selling price from target margin" loading="lazy" style="width:100%;max-width:720px;height:560px;border:0;border-radius:12px" data-hodcalc></iframe>
<p style="font:13px sans-serif;margin:6px 0 0">Calculator by <a href="https://calc.hod-group.com/en/selling-price-calculator/">HOD Calc</a></p>
<script async src="https://calc.hod-group.com/assets/embed.js"></script>

How it works

Price = cost / (1 − margin). Note: a 40% margin is not a 1.4 multiplier but 1.67.

Results are for guidance only and do not replace professional advice.

Worked example

With the default values:

Unit cost18
Target margin (%)40
VAT (%)21

you get:

Selling price (net)€30.00
Price incl. VAT€36.30
Profit per unit€12.00
Multiplier× 1.667

Frequently asked questions

How does the “Selling price from target margin” tool work?

Price = cost / (1 − margin). Note: a 40% margin is not a 1.4 multiplier but 1.67.

What do I need to enter?

Just fill in: unit cost, target margin, vat. The result updates as you type.

Can you give an example?

Unit cost: 18; Target margin (%): 40; VAT (%): 21 → Selling price (net): €30.00; Price incl. VAT: €36.30.

Is this calculator free, and is my data private?

Yes. HOD Calc is completely free with no sign-up. The calculation runs in your browser: nothing you type is sent or stored.